“There was a time when if your mobile phone rang, you answered it, whether you knew who was calling or not,” Kamat says. Hiya’s tech further enables businesses by authenticating inbound calls to the consumer, since scammers and robocallers have completely destroyed the trust people had in using the telephone. Consumers won’t spend the time it takes with five or six different clicks through a search engine, when using Samsung Places they can achieve the same result with fewer clicks. The phone app is usually located on the home screen, if not in the dock, and it’s simply faster. But if it’s the fastest way to get in touch, Kamat says it will keep increasing. People are also turning to the dialer app to search for and contact other types of services, such as automobile, health services, arts, and beauty services, although not quite at the same pace. “If you search for ‘How tall is Barack Obama,’ it’s not going to give you any of that,” Kamat says. So far, traditional search engines and third-party specialty apps still serve their own purposes, but the phone dialer option is segmenting the subject matter. “People are launching searches to find out, ‘Hey, what’s the rating for this restaurant? How far is it? Is it open now?’ Even if they have no intention of calling, they’re still using the search functionality in the dialer.” “People are actually using the dialer for more than calling,” he says. Hiya’s data is showing another trend that the company didn’t expect, Kamat says, one that shows a different objective but still results in the user skipping other search options in favor of using the phone app. The phone dialer app-turned search engine is so convenient that it’s changing how people are searching for local businesses. Users do it three, four, five times a week.” “Those kinds of high-frequency interactions, we’re already seeing them slowly migrate to the dialer, just because it’s the most convenient way of doing it. “We’re seeing a lot of those placed through the dialer,” Kamat says. They’re using the dialer to call businesses that they normally go to anyway, such as local restaurants, bars, grocery stores, and ones they normally need in high-urgency situations, such as plumbers or other home services. This service powers Samsung Places, which launched in April 2017.Īrmed with five months of user data, Kamat says that people are leaving their Internet browsers and third-party apps in favor of using the dialer for local search. Kamat says that the idea is to provide more useful information and a better experience for people making phone calls via a Hiya “Business Profiles” service. The top categories that mobile users search for are restaurants, nightlife, food, and home services – all categories with significant local reach. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.” “When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. From a local business perspective, the service from data tech company Hiya is changing the way consumers perform local search. A new local search service is coming out on the freshest Samsung device, including the Galaxy Note 8 announced today, and it’s in the phone dialer app.įrom a user perspective, it’s like a local search engine integrated directly into the Android phone dialer, shown as a third “Places” tab at the top of the dialer screen next to “Recents” and “Contacts”.
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